Sten Saluveer

CEO, Founder

Sten has 20 years of experience in production, distribution and media and tech integration in Europe and Asia. He has run Plektrum Festival – a festival of electronic arts & subcultures, managed the Black Nights Industry Office, curated audiovisual industry initiatives for the European Commission, and focuses how to bring creative tech, and finance together.

Indrek Põldvee


Hedi has wide experience in content and IT marketing and sales first at the region’s biggest bank – Swedbank Group and the later one of Estonia’s largest telco’s – the Starman Group. Hedi thinks and breathes all things content, tech and marketing

Leana Jalukse


Leana is acclaimed screenwriter but has long experience in managing finances in public-private partnership projects in creative industries. Most recently she managed goverment support & financing for the Estonian Film Cluster of some 33 film and content companies.

Eveli Raja

Incubator manager

Eveli has years of experience running incubators and working with the film industry.

Maarja Pehk

Programme manager

Maarja has been active in the startup ecosystem and the cultural and creative industries for the past eight years, both in Estonia and UK. She has worked with numerous startups and has been involved with several accelerators and incubators in Estonia.

Greg Fazekas

Community and social media

Greg is a writer, content & community marketer, and social media enthusiast. A digital nomad, he’s worked both on and off site with companies, projects, and brands of various sizes and industries in (and from) Iceland, the UK, Hungary, the US, and South-East Asia.